CONTEXT
Rising stars of French table tennis, Alexis and Félix Lebrun are making names for themselves thanks to their outstanding performances on the international stage. The world’s number one ranked doubles pairing, they regularly feature in the top 10 men’s singles rankings.
objectives
Revenue development
Image consultancy
Marketing
Communication
goals
- Advise and support Alexis and Félix Lebrun with the management of their marketing and sponsorship strategy.
- Negotiating and finalizing partnership deals.
- Monitoring of renewals and activation plans with their advertising partners.
achievements
Alexis and Félix have attracted more than ten partners, a first in the sport of table tennis. Committed and discerning, they only choose brands that share their values.
OPTIC 2000 MAJOR PARTNER
They signed their first partnership agreement in 2024, with Optic 2000, at the time an Official Supporter of the Olympic Games Paris 2024. The two-year deal saw Alexis and Félix join their team of athletes. The brand has used Alexis and Félix regularly in their communication campaigns since then, with the pair featuring alongside players from France’s national rugby team in 2025.
multi-year contract
Since march 2024
visibility
Front of shirt
MULTI-PLATFORM COMMUNICATION CAMPAIGNS (TV, DIGITAL, STORES)
Boursobank, major partner
France’s favourite online bank came on board shortly after the Olympic Games, as part of a long-term partnership. Quirky and offbeat, BoursoBank has had no hesitation in drawing on Alexis and Félix’s services, showcasing them in a highly original and effective TV campaign.
MULTI-YEAR CONTRACT
since late 2024
Visibility
Shirt pocket and sleeve
TV AND DIGITAL COMMUNICATION CAMPAIGN
carrefour, official partner
Like OPTIC 2000, CARREFOUR were one of the first partners to put their faith in Félix and Alexis in January 2024, an Olympic year. The partnership is founded on a shared desire to embrace the values of ambition and community. The partnership was renewed in 2025.
IN-STORE ACTIVATIONS
CONTENt creation
Leapmotor, automotive PARTner
A new arrival on the French market, LEAPMOTOR chose Alexis and Felix to represent the brand and be the faces of their new generation of electric cars. As well as financial support, the brand also provides the athletes with cars.
IN-DEALERSHIP ACTIVATIONS
CONTENt creation
DIGITAL COMMUNICATION CAMPAIGNS
COLLABORATION WITH SENPURE INSTANT TEA
Félix Lebrun has signed his first sole sponsorship deal. This entirely digital campaign is aimed at the Chinese market and was shot in Shanghai. A double Olympic medallist at Paris 2024, Félix is taking his bow in the Asian market.
content creation
DIGITAL COMMUNICATION CAMPAIGNS
COLLABORATION BETWEEN FNAC AND APPLE WATCH SERIES 10
FNAC and APPLE turned to Félix and Alexis for the launch of the Apple Watch Series 10. FNAC is promoting the various functions of the new smart watch across four digital instalments: camera, connectivity, sport and health.
content creation
DIGITAL COMMUNICATION CAMPAIGNS
“Supporting Alexis and Félix Lebrun means, above all, supporting a new generation of athletes who are redefining the codes of French sport. Their high standards, simplicity and openness make them exceptional ambassadors for brands and the general public alike. At XIX Sports Group, we are proud to be working alongside them to build a sustainable and ambitious strategy that matches their talent and impact. “
Ludovic DUMAS, President and founder of XIX Sports Group
