Following months of hard work, it gives us great pleasure to announce today that Chivas Regal is joining forces with Scuderia Ferrari HP in a multi-year partnership, with the iconic whisky brand being named the team’s official partner.
We have worked hand in hand with the Pernod Ricard, Chivas Regal and Ferrari teams to bring their exciting partnership into existence.
In casting a light on life away from the track, the collaboration will offer a fresh perspective on Scuderia Ferrari HP, focusing on the untold stories of teamwork that are the key to success. Chivas Brothers and Scuderia Ferrari HP will provide an insight into motor racing’s contemporary culture, championing the tifosi – the Italian team’s loyal fans – and focusing on the sport’s international community of fans, which continues to grow.
The partnership will also provide Chivas Regal with a powerful platform to raise awareness of the dangers of drink driving, all with the aim of having a positive impact on motor racing’s global fanbase.
