APM MONACO AND AS MONACO

CONTEXT

In 2023, XIX Sports Group helped AS Monaco conduct a strategic search for a main partner. The club had begun the season without a major shirt sponsor, an unusual situation for a Ligue 1 club.

objectives

goals

• Study and identification of sectors and brands that tie in with AS Monaco’s image
• Link up with APM Monaco.
• Support with negotiations and drawing up the partnership agreement, through to signing of the deal. 

achievements

APM MONACO, MAIN PARTNER OF MONACO

Thanks to sheer hard work and a customized proposal, XIX Sports Group brought a unique partnership between APM Monaco and AS Monaco into being.

The deal, which was made official in 2023, was a first for the brand and reflected the ability of XIX Sports Group to forge ground-breaking and impactful alliances between brands and football clubs

FRONT-OF-SHIRT VISIBILITY 

Through to 2026

“This partnership between AS Monaco and APM Monaco perfectly embodies the alliance between prestige, elegance and regional roots. By bringing together two symbols of the Principality, we wanted to create a collaboration that is both authentic and ambitious, where the brand’s creativity meets the club’s sporting excellence. An iconic union that reflects all the uniqueness and international influence of Monaco.”

_{Ludovic DUMAS, President and founder of XIX Sports Group}