CONTEXT
NULO PET FOOD’s launch in Italy represents a major opportunity in its international development.
To support the launch, the premium and innovative US animal nutrition brand has teamed up with an icon of alpine ski racing –Christof Innerhofer.
objectives
Brand awareness
Business
Localized strategy
Uniqueness
goals
- Identification and recommendation of a premium ambassador who reflects the brand’s DNA: performance, drive, and the bond between people and animals.
- Structuring of the partnership and negotiations with Christof Innerhofer, a leading figure on the international alpine ski racing scene and an Olympic medallist.
- Comprehensive strategic support: market positioning, storytelling and a launch coherent with the international market.
achievements
STRATEGIC SUPPORT
Thanks to the expertise of XIX Sports Group, this original and high-impact collaboration will showcase Christof and his dog Jacky at more than 300 points of sale across Italy.
The collaboration reflects a shared desire to offer the best, both on the slopes and in everyday life.
This new step represents a major strategic opportunity for Nulo as it looks to drive its international development by enhancing its visibility and positioning in a key market.
