CONTEXT
In 2023, French insurance company APRIL asked us to build an Athletes Team around French MotoGP rider Johann Zarco (an April ambassador since 2018) by reaching out to female multi-sport athletes competing at the Olympic and Paralympic Games Paris 2024.
objectives
Sharing
Consulting
Image
Inspiring
goals
- Sourcing of athletes, recommendations and selection in conjunction with APRIL’s communications department.
- Support with negotiations and finalizing of agreements with all selected athletes and para athletes.
- Renewal of the team in 2025 and advice on how to make the most of these partnerships.
achievements
Manon Apithy Brunet
This collaboration is founded on the shared values of performance, resilience and authenticity.
It reflects an image that is modern, relatable and inspiring.
Fencing – Sabre
Olympic champion, 2024
World Championship silver medallist, 2023
Loana Lecomte
Loana owes her place in the Athletes Team to a strong synergy based on performance, consistency and commitment, values that are dear to this rising star of world mountain biking, who never shirks a challenge.
CROSS-COUNTRY MOUNTAIN BIKING
European champion, 2022
World Championship silver medallist, 2023
SARAH-LÉONIE CYSIQUE
A proven performer, Sarah is an expressive character and full of joie de vivre. As authentic as they come, she brims with energy and wears the warmest of smiles.
JUDOKA
Olympic silver medallist, 2020
Olympic bronze medallist, 2024
BENJAMIN LACROIX DESMAZES
A shining example of resilience and excelling oneself, Benjamin relishes every obstacle in his way, pursuing his sporting challenges with unshakeable determination and infectious energy.
SITTING VOLLEYBALL PLAYER
The captain and leader of the French sitting volleyball team at the Paralympic Games Paris 2024.
” With Team APRIL Athletes, we wanted to create much more than a collective: a true symbol of commitment, diversity and inspiration. By bringing together athletes with exceptional backgrounds, the APRIL Group is affirming a modern vision of sponsorship, focused on people, sharing and passing on knowledge. It is this authentic and meaningful dimension that gives this project its strength.”
Ludovic DUMAS, President and founder of XIX Sports Group
