APM MONACO BECOMES A MAJOR PARTNER OF AS MONACO FOR THE REST OF THE 2023/24 SEASON IN COLLABORATION WITH THE AGENCY XIX SPORTS CONSULTING
PRESS RELEASE
Paris, 3 November 2023 – XIX Sports Consulting is proud to have helped broker a major partnership between APM Monaco and AS Monaco, which will see the fashion jewellery brand become the main partner of the club from the principality. The brand’s name will appear on the front of the club’s shirts for the remainder of the 2023/24 season and across many other of the club’s communication platforms.
It gives the agency great satisfaction to have helped the international Monegasque brand sign this major partnership, which marks the start of a new chapter in its history.
“We are extremely proud at XIX Sports Consulting to have brought these two iconic brands together,” said Ludovic Dumas, CEO and founder of XIX Sports Consulting.
“Aside from the fact that it is a key partnership for APM Monaco and the club, it is first and foremost a coming together of two international Monegasque brands that share the same values.
“In becoming the first jewellery brand to feature on the front of a football shirt, APM Monaco is breaking the mould. We believe that this partnership will impact on the whole industry and will lead to new advertisers taking a close look at what sports partnerships can bring to their various activities.
“It also shows that the agency, within just a few years of its creation, has become a leader in sports marketing and the sports industry in both France and around the world.”