This is a partnership that underscores the growing influence of the whisky brand in modern sporting culture.
Having announced the deal with Ferrari a few months ago, XIX is proud of its role in helping to set up this new collaboration between Chivas Regal and F1 driver Charles Leclerc.
Chivas Regal and Charles Leclerc are joining forces to inspire their fans to redefine success by forging their own path. Their collaboration will celebrate individual achievement and creative growth by exploring Charles’ passions, which include a love for music.
To showcase this winning cocktail, Charles and Chivas Regal have organized an exclusive one-night pop-up piano bar that brings the worlds of music and whisky together as one.
Dubbed Leclerc’s, the bar opens its doors on 11 March in Melbourne, ahead of the first race of the 2025 Formula 1 season in the Australian city later that week.
