We are proud to have supported and advised the ICM Group – on behalf of its Keepcool and Neoness brands – and Teddy Riner in the strategic planning and implementation of this multi-year partnership.
🔥Beyond the aura of a great champion, the challenge was to forge a coherent link between Teddy’s personality and the identities of the Keepcool and Neoness brands. A wonderful story is beginning, and we can’t wait to see it grow.
This partnership reflects a shared conviction: to make sport accessible to everyone. Through it, the two brands reaffirm their commitment to promoting a more people-centred sport, one that is useful in everyday life and open to as many people as possible.
A fine illustration of our ambition: an effective sports partnership relies not solely on an ambassador’s fame, but on the relevance of the connection between a personality, a brand and its objectives.
Thank you to the teams at Keepcool, Neoness, Ralph SPEYSER, Nicolas MARTINEZ, Teddy RINER, Julie CABAZAN and Mathieu MAUCORT for their trust.🙏
Stay tuned – we’ve got some new announcements coming next week… 👀🚀
