This partnership marks a new phase in the whiskey brand’s Must be a Jameson campaign. As a brand committed to bringing people together through the ties that bind them and the passions they share, Jameson will draw on this exciting new partnership to engage and connect with soccer fans across North America.
Jameson will have a strong presence at the MLS All-Star Gameday in the years to come by sponsoring hospitality for the event. The deal will also give Pernod Ricard North America the opportunity to showcase its entire portfolio during the MLS Cup winners’ celebrations.
Following the recent success of its partnership with Chivas Brothers Limited and Scuderia Ferrari HP, XIX Sports Group is proud to continue supporting Pernod Ricard with its efforts to create a global sporting partnership.
The project is yet another example of the agency’s ability to lead its clients into the world’s most exciting sports markets. As an independent French agency, its expertise in international partnerships is unique.
