BACKGROUND
In 2025, Nineteen Sports Group supported Rugby Club Toulonnais in mapping out and implementing its strategy for securing a title partner.
RCT went the entire 2024/25 season without managing to sign a front-of-shirt partner.
OBJECTIVES
Visibility
Financial benefit
International reach
Reputation
TASKS
- Study and identification of sectors of interest and brands likely to share common ground with Rugby Club Toulonnais
- Connecting with several advertisers, including the company Kingspan.
- Support with negotiating and drafting the agreement, through to the signing of the partnership.
ACHIEVEMENTS
KINGSPAN GROUP: TITLE PARTNER OF RUGBY CLUB TOULONNAIS
XIX Sports Group has successfully coordinated the partnership between Kingspan and Rugby Club Toulonnais, bringing together an innovative international brand and one of French rugby’s legendary clubs. Thanks to its expertise and vision, the agency has fashioned a powerful collaboration that combines performance, engagement and visibility and is more than a mere logo on the shirt. For Kingspan, this is its first partnership on French soil, in line with its previous commitments to rugby at the global level
FRONT-OF-SHIRT VISIBILITY
Through to 2029
COLLABORATION WITH PLANET PASSIONATE
Kingspan’s environmental programme
“This partnership between Rugby Club Toulonnais and Kingspan perfectly embodies our ambition: to build meaningful alliances based on performance, sustainability, and international reach. Bringing together a visionary brand and an iconic club of French rugby reflects our belief that a sports partnership should above all serve as a catalyst for shared values and mutual growth.”
Ludovic DUMAS, President and founder of XIX Sports Group
