CONTEXT
As he nears the very last major event of his storied sporting career in 2028, legendary French judoka Teddy Riner has teamed up with Nineteen Sports Group’s endorsements division, which will support him with his image rights contracts.
objectives
Revenue development
Image consultancy
Marketing
Communication
goals
- Advise and support Teddy Riner with the management of his marketing and sponsorship strategy.
- Negotiating and finalizing partnership deals.
- Monitoring renewals and activation plans with his advertising partners.
achievements
GROUPE ICM, owner of the Keepcool and Neoness brands.
Seven-time olympic judo medallist Teddy Riner has joined the fitness brands Keepcool and Neoness as an ambassador.
In harnessing the aura of a truly great champion, the challenge was to forge a meaningful connection between the judoka’s values and the essence of the two brands.
At the heart of this collaboration is a shared belief : to make sport accessible for all.
Through this partnership, Keepcool and Neoness underscore their goal to promote a more inclusive approach to sport and to opens it up to as many people as possible.
multi-year contract
Since September 2026
MULTI-PLATFORM COMMUNICATION CAMPAIGNS (TV, DIGITAL, STORES
“Supporting a champion of Teddy Riner’s stature is a responsibility that we take very seriously. There is more to the work we do than just negotiating contracts. We help brands build a genuine image that is designed to stand the test of time and faithfully reflects what they present. Every partnership is chosen with the goal of ensuring it is meaningful, aids the partner in their journey and reflects their image. We are immensely proud that Teddy Riner has put his faith in us for this new project. “
Ludovic DUMAS, President and founder of XIX Sports Group
